TikTok is introducing a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale launch. This development coincides with a surge in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A large amount of this content is classified as mass-produced AI material, a label for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users like content produced via AI tools, from digital art to science explainers, and we want to give people the power to adjust the amount of that, based on their own choices,” said a company executive.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 million videos are added to the platform daily, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the level of artificial media they see by accessing the “manage topic” feature in the app and selecting “AI-generated content”. Additional categories that are already be adjusted under the filter cover politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate users to identify convincing AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
Furthermore, the app will from now on apply an artificially created tag to content produced via its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This step is intended to stop users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is also introducing a two million dollar educational fund for professionals and organizations to produce learning resources about using AI responsibly. This initiative will benefit charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over intentions to make redundant numerous review team members in Britain. The company is expected to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive explained that people-led review would continue to be important, but automated tools can shield workers by eliminating the most harmful content ahead of it is viewed by people. TikTok stated a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
