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Italian consumer advocates are sounding the alarm over what they call completely unjustified cost hikes for lift tickets this winter season, warning that alpine sports could become a luxury reserved for affluent individuals.

Significant Cost Rises Throughout the Country

From the majestic Alps and stunning Dolomite mountains in the northern areas to the ski runs of central Italy, prices are set to rise by as much as 40% compared to 2021 levels, according to recent analysis.

The prestigious Dolomiti Superski pass, which provides entry to all 12 resorts in the premium Dolomite area, will now cost skiers €86 per day this season. In Roccaraso, a daily ski pass is expected to reach €60, following significant overcrowding last season.

Seasonal Pass Costs and Additional Expenses

At the same time, seasonal ski passes will vary between €755 per adult in Roccaraso to upwards of €1,800 in the northern Aosta area.

The expense of hiring ski equipment has also increased, along with lodging costs and restaurant prices throughout mountain resorts.

Watchdog Leader Cites Unjustified Increases

The consumer association president, heading the watchdog organization, emphasized that the price increases—which operators blame on increased utility expenses, facility upkeep, and demand for better equipment—were completely unjustified and not acceptable.

"Both because inflation in Italy are under control and energy tariffs, which had increased expenses for ski resort operators in 2022, have returned to normal," Melluso noted.

The president further stated that prices have now reached levels where less wealthy individuals are being forced to abandon their traditional settimana bianca, or winter vacation, completely.

Visitor Decrease and Wider Perspective

He noted a significant drop in mountain tourism during the current winter period, with 1 million fewer Italians visiting ski resorts compared to the previous year due to increasing expenses.

Even with these hikes, Italy remains a more affordable destination for winter sports fans in the European region compared to nearby Swiss resorts, France, and Austria.

Olympic Context

The growing concern over winter sports expenses comes as the country prepares to host the Milan Cortina Winter Olympics between the first three weeks of February. Italy's foreign minister, the foreign affairs official, announced on Friday that Italy had presented a plan to the United Nations calling for a "worldwide ceasefire" during the international event.

"With Milan Cortina we must similarly convey a message of peace and dialogue... to stop warfare during the Games," he declared.